I spent the last ten years launching small online apparel brands. I ran marketing experiments across different customer segments with the goal of learning how to build a lovable brand on purpose. 

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I learned the need for understanding customer values and creating emotional stories centered around a narrow use case.

 

Now I help companies communicate their values and market position. I love what I do.

 

I also love to play Pikmin with my wife, wrestle with my son, and explore the outdoors around my home in Calgary, Alberta. I hope we get a chance to work together. I'll make sure it's fun, easy, and effective.